10 Revolutionary Brand Design Trends to Reshape Businesses in 2024
Challenges That Businesses Without A Brand Design Strategy Face
Let’s look at business challenges and pitfalls without any brand design strategy.
1. Your brand won’t be recognised
If your business needs a proper brand design strategy, there are heavy chances that people won’t recognise your brand. So, you must create appropriate visual elements such as logos, colour palettes and typography that will solely be your brand’s identity.
2. There won’t be consistent messaging
Not having a brand design strategy will make your audience scratch their heads and ask, ‘Is it the same brand I saw yesterday?’ Your messages should be manageable and consistent across all platforms.
3. You can’t target a specific audience
An apt brand design plan takes care of what your audience likes and buys. Without such a plan, it’ll be extremely painful for businesses to click with the right crowd in the market.
4. There will be no competitive edge
A solid brand design strategy is the key to winning your customers over and making them return to your brand every time. However, if you overlook it, your products and services won’t have a one-upmanship over other brands.
5. The brand loyalty will be limited
Customers who relate to your products will only stick around for a short time. This disconnect happens when your brand needs a consistent visual identity. In such a case, you’ll find that your customers have shifted their loyalty to a more exciting and reliable brand.
What’s The Next Wave of Brand Design Trends for 2024?
1. Minimalistic logos
Gone are the days when complexity prevailed in the world of design. Nowadays, people like it simple and plain. And 2024 will be no different. In 2024, designers will opt for designs that radiate elegance, sophistication and perpetuity. The focus will be on removing redundant elements, simplifying designs and focusing on clean typography. Minimalistic designs have always been a hit, proved by brands like Nike and Apple.
2. Brand mascots
Do you know what Ronald McDonald and Amul Girl are called? They are called brand mascots. A brand mascot is a character that represents a brand. These characters can be humans, animals or even objects like food items. They help engage customers and provide tie-in identification for your brand. In 2024, we’ll see mascots making a comeback into the design world. Make sure that your brand mascot has a personality that matches your brand identity.
3. Vibrant colours
Unlike the past few years, vibrant and bold colours will dominate the scene in 2024. Vibrant and vivid colours make anyone feel happy and light. They also make your brand look peppy and are easily able to grab attention. So, be ready for a bold and vibrant 2024 with bright neons, electric blues, viva magenta and more.
4. Versatility and adaptability
One of the major brand design trends for 2024 will be versatile and adaptable designs. A versatile design should look good in all colours, no matter where it is used. It should be scalable and look equally good in any proportion. An adaptable design can be adapted to different screen and print sizes. Besides keeping up with tech changes or changing client and user demands, your designs should be cognitively, contextually and emotionally flexible. Due to the appeal of such designs, they will be used by designers globally in 2024.
5. Advertising campaigns with a purpose
In 2024, we’ll see more brands creating purpose-driven ads. Customers want to know what your brand stands for, its vision, and its missions. Things like sustainability, plastic eradication, etc, help people choose one brand over another. People want to see your brand contributing to a positive change and offering them the best products and services.
6. Inclusive icons, photography, and illustrations
There has been increasing awareness about diversity and inclusion in all fields. The advertising and designing landscapes are not behind either. 2024 will see a rise in brands becoming more conscious of inclusive elements such as cultural icons, ethnically diverse pictures and inclusive illustrations.
These elements will aim to represent diverse populations from various backgrounds, ethnicities, genders and abilities. So, stick to a variety of cultural narratives or visual representations. Make your brand the cosy space where everyone feels they belong.
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7. Typography of words in motion
Kinetic typography is an animation mechanism that uses moving text or words in motion to grab attention. They are entertaining and set a tone for your design by adding a complementary layer of energy and significance. Among all the brand design trends for 2024, this one is undoubtedly my favorite. In 2024, you’ll see more and more brands using texts that flow and pulse to rhythm. It’s an interesting way to make your brand stand out. You can make words transition between different colours or experiment with divergent motion wordplay.
8. AI-inspired futuristic designs
Will AI stop popping up in anything and everything? Probably not, at least not until a few more years. Artificial Intelligence and Deep Learning have made our lives easy, no doubt about that. You will witness more futuristic designs inspired by AI as we progress into 2024. What do we mean when we say ‘futuristic designs’? Futuristic patterns in graphic design constitute elements that are ultra-modern or have sci-fi elements in them. Some examples are the 80s and 90s synth-wave and vapourwave styles, glitch elements, iridescent backgrounds and holographic gradients.
9. Brand narratives and storytelling
We know that storytelling is the king of content right now. And it will continue to reign not only in 2024 but in the coming years, too. Content that tells a story about your brand or its users will likely gain much more traction than any random content. For example, if you’re a brand that deals with cookies, you can craft stories about family traditions, homemade recipes passed down by mothers, and so on.
10. Promoting sustainability
Sustainability is gaining momentum at a tremendous rate. Almost three-fourths of customers nowadays are ready to pay a higher rate for products if they are sustainable. Most brands are also catching up with the trend. They manufacture products using eco-friendly materials and communicate their sustainable values in future-focused designs. Some brands are taking it further through campaigns addressing bigger social issues like plastic waste and global warming. Most environmentally-focused brands also use clean and simple designs so that the brand message doesn’t get lost amidst all the design hullabaloo.